About the Salesforce Certified Marketing Cloud Engagement Developer Certification Exam

The Salesforce Certified Marketing Cloud Engagement Developer Exam is designed for developers who have hands-on experience developing for Marketing Cloud. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist Exam.

This certification is targeted toward the Marketing Cloud Engagement Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Engagement Developer is also proficient in SQL and has experience in using Marketing Cloud APIs.

Audience Description: Salesforce Certified Marketing Cloud Engagement Developer

The Salesforce Certified Marketing Cloud Engagement Developer has experience configuring and customizing data for the Marketing Cloud. The developer is knowledgeable in subscriber management across channels and has the ability to troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns. The Salesforce Marketing Cloud Engagement Developer has experience as a full-stack developer for Marketing Cloud creating personalized, dynamic messages and landing pages, making use of Marketing Cloud scripting languages. They are also experienced with data configuration, manipulations, and advance segmentation, as well as reporting and analytics.

The Salesforce Certified Marketing Cloud Engagement Developer generally has at least 1 year of experience developing for Marketing Cloud and associated tools.

The Salesforce Certified Marketing Cloud Engagement Developer candidate has the experience, skills, knowledge, and ability to:

• Configure and set up data models (data extensions, shared data extensions, Contact model).

• Configure data import.

• Work with customers and platform data (SQL, views, Send Log).

• Write basic SQL, including join statements.

• Create dynamic, personalized marketing assets using various scripting languages.

• Build Marketing Cloud web experience (data forms, custom preference pages).

• Explain subscription management.

• Work through and resolve scenarios using REST and SOAP API.

• Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.

A candidate for this exam is not expected to know MobilePush SDK, Journey Builder SDK, custom components, and how to configure Marketing Cloud Connect.

Purpose of This Exam Guide

This exam guide is designed to help you prepare for the Salesforce Certified Marketing Cloud Engagement Developer Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

About the Exam    

Here are details about the Salesforce Certified Marketing Cloud Engagement Developer Exam.

• Content: 60 multiple-choice/multiple-select questions and up to five unscored questions
• Time allotted to complete the exam: 105 minutes
• Passing score: 63%
• Version: Exam questions align to the Summer ’22 release
• Registration fee: US$200, JPY 30,000, plus applicable taxes as required per local law
• Retake fee: US$100, JPY 30,000, plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
• References: No hard-copy or online materials may be referenced during the exam.
• Prerequisite: Salesforce Certified Marketing Cloud Email Specialist Certification

This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.

Exam Outline

The Salesforce Certified Marketing Cloud Engagement Developer Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience developing for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.