About the Marketing Cloud Personalization Accredited Professional Exam

The Marketing Cloud Personalization Accredited Professional Exam is designed for consultants who implement and consult on real-time personalization systems in a customer-facing role. This exam is for individuals who want to demonstrate their skills and knowledge in designing, configuring, building, and implementing Marketing Cloud Personalization. It covers the use of declarative customization capabilities to meet customer business requirements in a maintainable and scalable way, contributing to long-term customer success.

Audience Description: Marketing Cloud Personalization Accredited Professional

Accredited Professional exams are intended for Salesforce Partners with access to the Partner Learning Camp training and Partner Community.

The Marketing Cloud Personalization Accredited Professional Exam is intended for an individual who has broad knowledge of the Marketing Cloud Personalization platform and its capabilities, understands Marketing Cloud Personalization terminology, and should have hands-on experience positioning and implementing Marketing Cloud Personalization.

Purpose of This Exam Guide

This exam guide is designed to help you prepare for the Marketing Cloud Personalization Accredited Professional Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

About the Exam

Here are details about the Marketing Cloud Personalization Accredited Professional Exam.

• Content: 50 multiple-choice/multiple-select questions and up to five unscored questions
• Time allotted to complete the exam: 75 minutes
• Passing score: 70%
• Version: Exam questions align to the Summer ’24 release
• Registration fee: US$150, plus applicable taxes as required per local law
• Retake fee: US$150, plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
• References: No hard-copy or online materials may be referenced during the exam.
• Prerequisites: None

This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.

Exam Outline

The Marketing Cloud Personalization Accredited Professional Exam measures a candidate’s knowledge and skills related to the following objectives.

Solution Overview: 16%

• What is Marketing Cloud Personalization?
• Business value of real-time interaction management (RTIM)
• Typical use cases
• Product terminology
• Core components of a standard implementation

Setup & Administration: 6%

• Setup
• User attributes
• Identity system

Data Integration: 14%

• Data flows in and out of Marketing Cloud Personalization
• ETL feed system
• Salesforce Connector
• Event API

Sitemap: 18%

• Overview and best practices
• Web SDK
• Catalog and page mapping
• Content zones
• Unified customer profile

Segmentation: 18%

• Segment overview
• Segment rules
• Export segments
• Journey Builder segment listener
• Filters and goals
• Reporting and analytics

Einstein Capabilities: 10%

• Einstein recipes
• Ingredients

Activation: 18%

• A/B Testing
• Open time email campaigns
• Mobile campaigns
• Server-side campaigns