About the Marketing Cloud Advanced Cross Channel Accredited Professional Exam

The Marketing Cloud Advanced Cross Channel Accredited Professional Exam is designed for individuals with the knowledge, skills, and experience in key Marketing Cloud Cross Channel topics. This exam is for those who want to show how they consult on the capabilities, features, value, and best practices in implementing a solution that meets customer requirements.

 

Audience Description: Marketing Cloud Advanced Cross Channel Accredited Professional

Accredited Professional exams are intended for Salesforce Partners with access to the Partner Learning Camp training and Partner Community.

The Marketing Cloud Advanced Cross Channel Accredited Professional generally requires a minimum of 1 year of experience and advanced consultative skills with Marketing Cloud, including:

• Identify typical use cases of journey development with multiple channels
• Define key product terminology
• Explain how data flows in and out of each studio
• Define the core components of a standard implementation for mobile SMS
• Define the core components of a standard implementation for mobile Push
• Define the core components of a standard implementation for Distributed Marketing
• Define the core components of a standard implementation for Social Studio
• Define the differences in Engaging, Publishing and Analyzing tactics within Social Studio
• List the social channels available and the extent which one can engage in each
• Define the Social Studio roles
• Explain how to best utilize dashboards for executive and campaign reporting
• Explain licensing options for Distributed Marketing
• Explain how Distributed Marketing builds cross channel communications
• Define best practices for Journey Builder data management
• Define how journey orchestration strategy around various cross channel offerings
• Explain trigger scenarios
• Define the different type of triggers
• Explain the different types of Marketing Cloud Einstein capabilities, including where and how they should be used
• Explain how the Marketing Cloud Einstein components should be configured and dependencies

 

Purpose of This Exam Guide

This exam guide is designed to help you prepare for the Marketing Cloud Advanced Cross Channel Accredited Professional Exam. This guide provides information about the target audience, the recommended training and documentation, and a complete list of exam objectives. Salesforce highly recommends a combination of on-the-job experience and self-study to maximize your chances of passing the exam.

 

About the Exam

Here are details about the Marketing Cloud Advanced Cross Channel Accredited Professional Exam.

• Content: 40 multiple-choice/multiple-select questions and up to five unscored questions
• Time allotted to complete the exam: 60 minutes
• Passing score: 67%
• Version: Exam questions align to the Summer ’24 release
• Registration fee: US$150, plus applicable taxes as required per local law
• Retake fee: US$150, plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or in an online environment; find more information on scheduling an exam here.
• References: No hard-copy or online materials may be referenced during the exam.
• Prerequisites: None

This exam may contain up to five additional unscored questions to gather performance data. Unscored questions are randomly integrated and have no impact on your final exam result.

 

Exam Outline

The Marketing Cloud Advanced Cross Channel Accredited Professional exam measures a candidate’s knowledge and skills related to the following objectives.

Mobile (SMS/Push): 13%

• Identify capabilities of MobileConnect, MobilePush and GroupConnect
• Differentiate MobilePush offerings and integration options for WhatsApp
• Recall configuration components of Mobile scenarios
• Explain features and functionalities of Mobile Studio

Ad Studio: 10%

• Convey the importance and capabilities of Ad Studio

Social Studio: 12%

• Identify and apply Social Studio functionality
• Recall configuration components of Social Studio
• Explain social customer service strategies

Distributed Marketing: 2%

• Identify features and differentiate between sending options available

Einstein for Marketing Cloud: 23%

• Identify, articulate and implement Einstein capabilities
• Differentiate Einstein for Marketing functionality
• Recall configuration components of Einstein for Marketing

Journey Orchestration: 25%

• Articulate best practices of customer journeys
• Leverage reporting tools and differentiate capabilities between Datorama and Google Analytics

Triggers: 7%

• Identify SOAP/REST capabilities

Interaction Studio: 8%

• Understand and articulate best practices of IS capabilities