Introducing Salesforce Marketing Cloud Next: A New Era of Agentic Marketing

Salesforce announced a major evolution of its leading marketing solution with the announcement of Salesforce Marketing Cloud Next. This exciting evolution brings a fresh approach to marketing automation, powered by advanced AI and real-time data integration. If you’re finding ways to understand what this means for your business, you’re at the right place. Let’s break down what makes Salesforce Marketing Cloud Next a game-changer and how you can leverage it to stay ahead of the competition.

What Is Salesforce Marketing Cloud Next?

Salesforce Marketing Cloud Next is the next generation of Salesforce’s trusted marketing platform. It introduces a new era of agentic marketing, where AI-powered agents handle execution based on your strategic goals. Instead of spending hours managing email lists, tweaking ad budgets, or juggling multiple tools, you define your marketing objectives, and Salesforce’s intelligent agents handle the heavy lifting.

Built on the unified Salesforce Platform and Data Cloud, Marketing Cloud Next integrates real-time customer data, automation, and generative AI to create a seamless, personalized experience for every customer. It’s designed to help marketers move faster, engage customers deeply, and drive better results.

“With Marketing Cloud Next, we’re giving marketers more than AI-powered features — we’re delivering a complete agentic marketing solution,” said Steve Hammond, EVP & GM, Marketing Cloud, Salesforce.

Key Features and Benefits of Salesforce Marketing Cloud Next

1. Agentic Campaign Creation

Forget the days of manual workflow design. With Salesforce Marketing Cloud Next, you can now brief your campaign goals, and Agentforce will draft, test, and deploy campaigns autonomously, within hours instead of weeks. This feature empowers marketers to focus on strategy and creativity while leaving repetitive tasks to AI.

2. Cross-Channel Engagement

Today’s customers expect consistent, personalized experiences across email, SMS, web, and beyond. Salesforce Marketing Cloud Next makes it easy to orchestrate these interactions seamlessly. The platform even transforms standard “do-not-reply” emails into interactive conversations, elevating customer engagement.

3. Real-Time Personalization

Salesforce Marketing Cloud Next leverages Data Cloud’s real-time signals to tailor content and product recommendations dynamically. Imagine a website that curates itself for each visitor, offering them precisely what they’re looking for, without manual intervention. This is personalization at scale, powered by AI.

4. Lead Management with AI

Nurturing leads can be resource-intensive, but Salesforce Marketing Cloud Next changes that. The platform uses AI to score leads, manage conversations, schedule meetings, and even handle multilingual support. This ensures every potential customer receives the attention they deserve, improving conversion rates.

5. Paid Media Optimization

Advertising budgets are too precious to waste. Salesforce Marketing Cloud Next optimizes paid media campaigns, adjusting budget allocations and targeting based on real-time performance and ROI goals. This data-driven approach maximizes your marketing spend and drives better results.

How to Get Started with Salesforce Marketing Cloud Next

If you’re already using Salesforce Marketing Cloud, you’ll find the transition to Marketing Cloud Next straightforward. The platform is designed to build on your existing data and campaigns, simplifying the process of utilizing AI and real-time data.

For those new to Salesforce Marketing Cloud Next, the ideal starting point is to evaluate your data readiness. A clean, unified dataset in Data Cloud is key to unlocking the full potential of real-time personalization and agentic marketing.

Here are some quick tips to prepare:

• Audit your current marketing data for gaps and inconsistencies.
• Map out your customer journeys to identify opportunities for AI-driven personalization.
• Collaborate with your Salesforce account team to plan your rollout and training.

Why Salesforce Marketing Cloud Next Matters

Marketers today face growing pressure to deliver personalized experiences at scale, all while working with tight budgets and ever-changing customer expectations. Salesforce Marketing Cloud Next directly addresses these challenges by combining powerful AI with a unified data foundation built on Salesforce Data Cloud.

This means marketers finally have real-time, unified customer data at their fingertips, enabling seamless personalization and smarter decision-making across every channel. Instead of guessing, marketers can now trust the AI to handle the time-consuming tasks while they can focus on strategy and creativity.

Availability at a Glance

Most features of Salesforce Marketing Cloud Next are now generally available, including Agentforce tools for campaign creation, personalization, lead management, and paid media optimization.

Currently Available:

• Marketing Cloud Next
• Agentforce Campaign Creation
• Unstructured Data in Data Cloud
• Agentforce Personalization Decisioning
• Agentforce Lead Generation & Management
• Agentforce Paid Media Optimization
• Segment Intelligence

Coming Soon:

• Agentforce Web Curation – October 2025
• Expanded Collaboration with LinkedIn – November 2025

This rollout ensures that marketers can start driving value right away while looking forward to even more advanced capabilities later in the year.

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